People love local content.
One of the best ways to create great local content for your business is to follow what’s “hot” in your area. Customers want to know what events are happening in their area and most of them search online to find events in their area.
Every city has its own charm. There are many things you can do there. The same goes for every neighbourhood. From historic landmarks to delicious restaurants and nightclubs, people want to know what your city has to offer.
Do you have a list of the top 10 or top 25 lists to share? Then share them! Lists are basically a compilation of things you should know or do. You are not just giving your opinion but endorsing your products or services that others should try.
Create content with the reader’s intent in mind. While this is a tip you probably already know, it is one you should always remind yourself of. The idea that the user typed in “best marketing agency in Brisbane” shows a person’s intent. As a content writer, you should write your text so that it addresses this intent fully. This will ultimately lead to better conversion rates!
Now, let’s talk about a bit of the technical side to help you win in local SEO.
- Localising your titles and meta descriptions is one of the simplest ways to improve your click-through rate. This will make your business more recognizable on the SERPs as a local business.
- Google My Business has become a crucial part of the local SEO landscape in recent years. Optimise it.
- Ensure your website is mobile-friendly. A lot of small business owners still don’t realise the importance of a mobile-optimised website, and how this can impact their SEO rankings in local search results.
These are just some suggestions, but remember that local SEO is not locked to certain rules, and there is no single “best” way to do it.
Above all, remember that great content will get you noticed — we’ve all heard it before. The details aren’t as important (though quality content does help in search), but the most important element of local SEO is ensuring that your content is relevant to your community. When businesses lack in this area, Google’s local search results can be unimpressive and even embarrassing.