You can’t look at just desktop traffic anymore, as most web traffic comes from mobile devices these days. Poorly designed websites will likely have a low percentage of visitors from mobile devices. The solution to this is by making your website mobile friendly, which can also help you rank higher on Google since it’s more user-friendly for mobile searches.
55.4% of mobile users share content found on a company’s website with others, compared to only 4.7% who do so from a desktop computer because it’s easier and can be done on the go.
Going mobile isn’t always easy. We have to think about conversion, optimization, marketing, and more. Plus, Google will lower your search ranking if your website isn’t mobile friendly.
That’s right: if your site doesn’t provide a good mobile experience to its visitors, you should expect to be dropped down in the rankings. This means no more SERP domination if your competition is using a mobile-friendly site but yours isn’t.
But, Google also has a solution to it. Google has FREE tools that can help you build a mobile friendly website. They also offer tips on how to do it.
The conclusion here is simple: your website should be mobile friendly. And if it’s not? It’s time to make some changes. The mobile-friendly movement may be relatively new in the grand scheme of things, but it’s far from a passing fad. This way, you can save yourself the trouble of struggling to make your blog run on smartphones and other mobile devices, and you’ll avoid alienating potential customers and visitors in the process.
If you’re looking to increase online sales and create a better mobile experience for your clients, then you’ve come to the right place. We’ve helped clients develop their mobile-friendly websites to adapt to smaller screens and increase online sales. We’re just an email away.